For Kylie Cosmetics’ first ever DOOH in the UK we created 3D motion assets for the launch of their first mascara product, Kylash. Following Kylie Cosmetic’s signature aesthetic I showcased the mascara’s sleek packaging before presenting the brush. This was paired with an influencer’s video to promote the wand's precision and effortless coat for clump-free lash.

Assets were displayed across multiple screens in Westfield, London and St. Enoch, Glasgow.