Large-scale integrated launch campaign for Rimmel’s Thrill Seeker Mascara, spanning DOOH, social, Snapchat AR and lenticular OOH buses. Built to grab attention both IRL and online, the campaign transformed the mascara’s “ultra-black” claim into a disruptive visual system using liquid black motion, bold contrast and high-impact placements across London.

I led motion design and visual execution for the London Underground DOOH rollout, creating a fluid, ink-inspired motion language for ribbon-format escalator screens across five major stations. Using black liquid visuals to flood the screens before revealing the product against Rimmel’s signature red branding, the work was designed to create striking, scroll-stopping moments that translated seamlessly across social and physical spaces.