For the release of Rimmel’s new ultra black mascara we created a disruptive campaign using DOOH and social content. Gaining the attraction of new Rimmel fans by giving them a show both IRL and on social.

I created ribbon motion assets for 5 major London tube stations, grabbing the attention of 1.5M+ beauty fans.

The ribbon’s purpose was to highlight the mascara’s ultra-black drama, which was showcased using bold visuals featuring black liquid flooding the screens before the product burst through, all set against Rimmel’s signature red, creating a striking, show-stopping display.