SOCIAL CAMPAIGN / VERANO
MOTION / GRAPHIC DESIGN
A new vibrant and juicy gin for summer time.
A summer-themed campaign for the launch of a new alcoholic drink, Verano. Created motion assets that visually showcased the drink’s association with summer moments and a refreshing watermelon taste. Enticed consumers to indulge in the laid-back vibes of the gin.
Through vibrant illustrations we showcased the drink in ultimate summer experiences, such as rooftop bars and brunch dates. Both assets followed the same look and feel with grainy textures and roughen edges added to illustrated elements, and motion of the gin being poured into glasses filled with watermelon and ice, aligning with the drink's cool refreshing qualities. This was then paired with SFX of ice clinking and up-beat music that elevated the summer vibes of the gin.